Guru shows local proprietors how to make businesses ‘a destination’
Small town businesses all over the country are expanding their customer base region and even world wide while remaining in their home town, according to “destination business” guru Jon Schallert.
Schallert told more than 30 local business owners that distinguishing their product or service in people’s minds is key to drawing interest and customers from three hours drive away and beyond.
Schallert spoke Thursday morning at a 90-minute seminar sponsored by the Clay County Economic Development Group. Later he visited one on one with businesses who had attended his “boot camp” for destination business planning.
The Longmont, Colorado based consultant gave numerous examples of how small businesses started in small town have expanded their trade territory beyond their core regional territory defined as a 60 minute drive time or less.
He listed a number of steps on how businesses can be made positively memorable by being memorably different in some attention gathering way and promoting that difference.
Schallert said by visiting with thousands of businesses around the country he had developed an 18 step process to guide businesses wanting to expand.